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OXBLOOD STRIPE POLOOXBLOOD STRIPE POLO
Sale price£49.00
GLACIAL WHITE POLOGLACIAL WHITE POLO
Sale price£49.00
WHITE BLOSSOM POLOWHITE BLOSSOM POLO
Sale price£49.00
THE LATEST
CULTURE

We Sponsored a “Drunken Golf Society” 

When the Drunken Golf Society asked for polos, caps and a little drinks fund for their annual pilgrimage to Vilamoura, we didn’t see a risky sponsorship—we saw the living, breathing soul of the sport.

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GROWTH NEWS

CHROMA TAKES ON INVESTMENT

Chroma started in a spare bedroom with five head-cover prints and a belief that golf gear could be better dressed. Eighteen months later, demand has outpaced boot-strapped inventory, so we opened the door to outside investment. The goal isn’t a flashy office or vanity sponsorships—it’s stock depth, faster product cycles and a supply chain that scales without quality slipping.

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GOLF. ELEVATED.

OUR VISION

create High-quality, fashion-forward golf apparel – striking the perfect balance between performance, comfort, and individuality.

the start

In February 2023 we launched Chroma with five head-cover prints that proved golfers were ready for more than plain navy. Word spread fast; by December the range had doubled and a growing community was asking what else modern aesthetics could do for the game.

RAISING THE BAR

The momentum rolled into 2024 when we introduced six tour-size towels that balanced confident colour with clean, understated pattern work. They travelled farther than we ever expected and confirmed that thoughtful design—not just brightness—sets Chroma apart. Behind the scenes we tightened our supply chain and grew a loyal direct-to-golfer following, laying the groundwork for apparel.

PROGRESS

Fresh investment in 2025 fuels our biggest leap yet: a debut apparel line of patterned polos, refined solids and matching DEBUT CAPS—all built to tour standards, all designed to look as good as they perform. With new retail partners and expanded capacity, we’re poised for rapid growth while holding true to the idea that golf kit should marry technical performance with considered style.

A MESSAGE FROM OUR FOUNDER