We Sponsored a “Drunken Golf Society” Trip, and Here’s Why

Why We Put Our Money Behind the Lads

Golf is often packaged as blazers, hushed voices and score-card solemnity. But away from TV towers the game thrives on in-jokes, dodgy nicknames and stories that grow in the retelling. When the Drunken Golf Society asked for polos, caps and a little drinks fund for their annual pilgrimage to Vilamoura, we didn’t see a risky sponsorship—we saw the living, breathing soul of the sport.

These golfers aren’t tour pros; they’re the heartbeat of weekend tee sheets. They may rinse a sleeve of balls and still belt out karaoke at 2 a.m., yet at 7 a.m. they’re back on the first tee, nursing coffees and promising redemption. That stubborn mix of competition and craic is exactly what Chroma was built to dress: kit that performs all 18, then still looks sharp in the clubhouse selfie.

“If you can’t laugh at a shanked wedge, you’re playing the wrong sport.”

Backing a lads’ trip isn’t about flashy exposure or influencer ROI; it’s about proving golf can be skilled and silly, disciplined and a bit daft—all in the same round. That balance is the future we’re swinging for, and anyone who gets it is welcome in the Chroma crew, on course or at the 19th.